Case Study - Media Market Research (Programme development and testing)
Our Task – To feed into the launch of a new Saturday morning kids TV programme.
Development – feeding into the actual programme content, scheduling, presenters, music, cross channel links.
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Testing – fine-tuning the content part way through development. What worked, what didn’t work and how could it be improved.
Our Approach – stop, look and listen
Stage 1 – We observed and recorded - spending hours in kids’ homes on Saturday mornings from them getting up to after lunch. We listened – set up dual moderated workshops in schools with tasks to explore what really makes kids laugh and which programmes (adult and kids) connect with them right now. We explored their lives – they kept video diaries for us for a week of what they’d been up to/watched/laughed at.
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Stage 2 – We sat and watched clips of the new show with them. We got them thinking of new ideas by setting tasks during workshop sessions after.
Our Result – a fab TV show!
We spent half a day in a workshop session feeding back the findings and providing a creative environment for turning those findings into a show format and content.
The end result is a fantastic TV Show that kids enjoy and tune into and interact with not just on Saturdays but all the way through the week! Every Saturday when my 8 year old daughter puts down her Nintendo DS and is transfixed for 3 hours in front of the TV I feel very proud that we helped to create it!
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