Platypus Research Limited - Children youth family research

Children, Youth & Family Research

We don’t believe in re-inventing the wheel when it comes to researching young people.
There is a huge amount of expertise and information from the world of education, health and psychology on how to research children. We use this information and adapt it for market research.

Here are just a few of the ways we adapt our projects to give you better results:

kids under 7 find it difficult to choose words to express their emotions and feelings.

teenagers can feel self-conscious and embarrassed in front of groups of strangers

there’s more to teenagers than skateboarding. Only 11% of 11-18 year olds use skateboards.

children will be more open and honest if they perceive you to be on their side.

child safety is increasingly under threat.

No research or contact is sought with children under the age of 16 without initial consent and knowledge of the parent

The use of images and prompts are important to help them out.
Online groups are great for giving them the confidence to speak out
We apply more strategic methods when recruiting this age group than simply age and gender. Taste in music and the ‘tribe’ they associate with (CHAV, goth, emo etc.) influences attitudes and ambitions far more.
Structuring a questionnaire so it looks like a piece of homework will give flat, lifeless, bored responses. We take a more commercial approach when designing our online surveys so they look good and engage the children more and are more entertaining to complete. In return for the additional investment in time we get back a more insightful look into their lives.
Child safety and enjoyment of the research process is our top priority. Everyone who works for and with Platypus are CRB checked and we abide by the rules and regulations of the MRS and COPPA to ensure we are keeping children safe.